Soviet poster produced by Rodchenko in 1924 to encourage reading. Lilya Brik shouting “books.”
So is Alexander Rodchenko (the constructivist artist who’s work ‘inspired’ the Saks campaign) rolling in his grave? Not necessarily. I emailed the Times article to my friend who’s actually read Karl Marx, and here’s what he had to say: But when you view it ala Marx, it makes perfect sense. To him, all art is propaganda. And propaganda is simply anything that promotes a point of view. The Soviets were using their propaganda to promote nationalism; marketers are using the same images to promote consumerism, by simply making small changes (prettier models, having the lines move towards products). It’s still a “Join our bandwagon” message. (via collective selection » Fashion as Code)
Alexander Rodchenko and Varvara Stepanova
Alexander Rodchenko and Varvara Stepanova in their studio (1922).
Aleksandr Rodchenko – Design for an advertisement for the Mossel’ prom (Moscow agricultural industry) cafeteria 1923
Александр Родченко. Утренняя гимнастика на крыше. Студенческое общежитие в Лефортово. 1932 г. Московский дом фотографии (via Ню в СССР / Статьи / Жанры фотографии / Prophotos.ru. Профессионально о фотографии.)
History Photography and Graphic Design Older Lef (Left Front for the Arts) cover designed by Rodchenko, Russian Constructivist 1923.