In recent experiments, trained Monkeys were able to correctly identify Helvetica 90% of the time.



The Laws of Simplicity (by John Maeda)

Law 1: Reduce       REDUCE

The simplest way to achieve simplicity is through thoughtful reduction.

Law 2: Organize       ORGANIZE

Organization makes a system of many appear fewer.

Law 3: Time       ORGANIZE

Savings in time feel like simplicity.

Law 4: Learn       LEARN

Knowledge makes everything simpler.

Law 5: Differences       DIFFERENCES

Simplicity and complexity need each other.

Law 6: Context       CONTEXT

What lies in the periphery of simplicity is definitely not peripheral.

Law 7: Emotion       EMOTION

More emotions are better than less.

Law 8: Trust       TRUST

In simplicity we trust.

Law 9: Failure       FAILURE

Some things can never be made simple.

Law 10: The One       THE ONE

Simplicity is about subtracting the obvious, and adding the meaningful.

Edward Steichen. In High Fashion

11 January – 30 March 2008 The Kunsthaus Zürich offers a glimpse at an unknown facet of the work of the great 20th-century American photographer. Forty years after the artist’s death, original prints by Edward Steichen (1879-1973) for Vanity Fair and Vogue are only now available to the public. In the 1920s and 1930s Steichen was at the height of his career as a photographer, and some of the images he created during that period for the magazines published by Condé Nast are among his most striking. Organized by the Musée de l’Elysée, Lausanne, and the Foundation for the Exhibition of Photography, Minneapolis, in collaboration with Kunsthaus Zürich.